What’s your brand? Because even if you don’t know what it’s called, you’ve got one.

Your brand is not your name, nor is it your logo, icon, it’s not a sticker or a baseball cap. It is everything thinks about your company and the products you sell. It does not differentiate between fact and emotion, it is how you are perceived in the minds of the people who do or don’t buy what you’re selling. Remember coca cola is just brown coloured sugar water and Amazon is a big warehouse full of stuff.

It’s our job to create, or recreate, that perception, in a way that makes people want to buy into it. It’s a deliverable that comes in more varieties than Heinz 57 understanding your current brand perceptions is the first step to developing a strategy that can produce tangible results for your organization