Courtney Stephen is a pro football player in the CFL and wanted to extend his brand off the field.

Challenge

He was previously trying to engage his current audience while building his fan base. We needed to analyzed his process and add some HGH to it.

How we’ve collaborated

We conducted physical and digital surveys to find out more about his target market and customer profile. We narrowed down his market and really found his niche. We developed his brand identity to relate to his consumers, and expanded his marketing to grow his branded football training program and camps. Since then his social capital has risen tremendously along with his program and camps SOLD OUT – over 35% increase in attendees!