One of the biggest winners of the social media era, not to mention TV era – Charlie Sheen, had approached us with an idea to monetize his social capital.  The idea was to create and brand the World’s Best Vodka.  We were tasked to develop the brand identity, bottle and packaging design, website, overall digital branding, and marketing campaign for the launch. Due to a media scandal late 2015, the Vodka never made it to the shelves.